Palin comparison

Vic started a very cool project in the office yesterday and asked us all to draw Sarah Palin on a post-it note, the results are amazing!

Palin comparison

of course, my amazing design contribution:

Frieze Art Fair

My brother invited me to the opening night of the Frieze Art Fair yesterday evening. I had never heard of it, but it's a really big show, with art galleries from all around exhibiting contemporary and modern art pieces. It was just funny being in this particular art world with all these art type people (artists, gallery people, critiques, buyers, etc).

I didn't see much that really touched me but there was one piece I thought was particularly amazing and stayed glued to it for 5 minutes or so. It was created by Attila Csörgö and his work revolves around mechanical and geometrical devices.

The piece is called Platonic Love, here is a picture from his portfolio website:



From afar, it just looks like a mess of threads moving with no rhyme or reason, but get closer and after trying to figure out where all the threads go, which is connected to which, what counter weights what - all starting from a little engine at the bottom and you're quickly just lost in contemplation. After that you realise those little twigs held by all the wires actually move in unisson to form geometrical shapes. So they go from this cube, prism and pyramid as on the pic, move away and then regroup as a pentagonic shape - amazing!

The fair is on for 3 days until Saturday evening, and it's always refreshing and thought provoking to go see some new art, so it was great for that. We also discovered a really nice little Moroccan restaurant close to Baker Street for dinner, so I'll definitely keep that address in mind! The harissa was home made and frankly one of the best I've ever had, the tagine was delicious and the people were really nice and down to earth. Recommended!

Poverty

Image courtesy

I only learned about Blog Action Day yesterday from Neil, so not much time to write a very profound post - but immediately liked the idea. That said, as mentioned on the website, it is a hefty topic; particularly in view of the fact that participants are requested to keep within the topics of their blogs - which is actually forcing me to think about that too.

Rather than look at any kind of relationship between digital and poverty straight away, I'd like to stop a minute and look at what we're talking about in the first place.

Type "define poverty" in Google and this is the first result you get: the state of having little or no money and few or no material possessions. My parents didn't have much money when I grew up, it was a bit tough at times and often felt I was poor compared to other kids. It was true for a certain understood value of the meaning of poverty, and I'm going to ascertain this is the most common meaning - after all if Google says it's first, it must be true.

On the other hand, thinking about myself again, while I didn't have much money or material possessions my parents loved us (And still do), always managed to put a great meal on the table regardless of how much we had to prepare it with, my siblings and I went to school and got a good education, had access to clean water, health care, etc. Which brings me to the other main definition of poverty which relates to poverty as being a violation of basic Human Rights and Needs as defined by organisations such as ATD Fourth World.

A dollar a day have a good set of definitions for poverty on their website and point out correctly that poverty is too complex a concept to reduce to one single definition - it requires several points of view, depending on the specific issue you're looking at:

At the UN’s World Summit on Social Development, the ‘Copenhagen Declaration’ described poverty as “…a condition characterised by severe deprivation of basic human needs, including food, safe drinking water, sanitation facilities, health, shelter, education and information.” When people are unable to eat, go to school, or have any access to health care, then they can be considered to be in poverty, regardless of their income.

As I said I had all those things - so I don't consider I was poor. Maybe I was part of a statistic at some point, but that's about it.

Now I'd like to bring it back to digital and hopefully make sense. The conversations and ideas I'm generally living around are the global aspect of the internet, online communities thriving and sharing across the world to a degree that never happened before and it's all very exciting.

The digital world is extremely rich and varied; there are worlds of opportunities there I find wildly exciting. One of the reasons I love working within digital is that there will likely always be more to it that I can ever comprehend and I learn new things every day.

I generally feel like digital is very inclusive and has the potential to concern all of us to a degree or another, but actually looking at poverty I completely forget that this digital world I find so exciting has a pretty high access barrier right now. I forget that it is a privilege to own a computer with a fast internet access that allows me to participate in something like Blog Action Day. I forget that I'm part of a minority that has that access, and it often goes hand in hand with clean water, food, health care, and money. It's a luxury.

The latest statistics tell us about 22% of the world population are internet users. At what probably is the other of the spectrum, 21% of the world population lives in extreme poverty, and this is 2001 information, so out of date.

So what can digital do to bridge that sixty percent gap? Well Blog Action Day speaks for that better than I can: over 10,000 sites participating and an estimated reach of over 10 million people. I don't have a brand new insightful and creative way to end poverty - far from it - but I'd like to finish with two points if you're reading this:

1. Don't take it for granted - "it" is anything from the device you're reading this from to the sandwich you're eating at the same time.

2. Participate. It's too big a deal for one single person to have THE solution to poverty, but inside of the conversation taking place today something(s) will emerge and the more people participating the better.

Flickr

I'm doing some research for an internal presentation i'm going to do about play & games, and came across this. I just love all the game based photos from Ella's dad:



And this one, one step close to appropriate given the current conditions...

Live soon

I still need to finish changing my blog layout - or at least put it back in a normal sort of shape - though I have an excuse given I was moving this weekend. I moved to Rotherhithe on the river, it's definitely nice and much closer to work, but i'm already wondering if I did the right choice... Oh well.

I don't do much shameless promotion, but I will be soon as we have several pretty cool projects going live soon here at iris Digital headquarters; including a cool 3D cow, nice flashy site with slick mobile apps and a Halloween viral. More details soon, but check out this cutie in the meantime:



PS: Actually news in the press, so I could have talked about it more. In NMA Today:

Sony Ericsson is to increase its digital marketing investment significantly by allocating almost a third of its total marketing budget to online for its pre-Christmas campaign.

The mobile giant currently sets aside around 15% of its overall marketing budget for online, but is to increase this to 30% in the run-up to the critical Christmas period.

According to Nielsen Media Research, Sony Ericsson spent £865,546 on digital marketing between September 2007 and August ... this year, although this figure only relates to display.

Cathy Davies, Sony Ericsson's director of global marketing, said the company was deepening its commitment to digital as it looked to capitalise on the increasing amount of time consumers spend online. "Through our digital strategy we're really trying to communicate, not just tell people to buy our phones," she said. "We want to give them value."

As part of its increased investment, Sony Ericsson has launched a major international campaign surrounding forthcoming James Bond film Quantum of Solace, released by sister company Sony Pictures this month.

A campaign site dubbed Directive C902, developed by creative agency iris Digital, will go live in 42 countries from Monday. It features an interactive movie featuring four secret agent-style missions that showcase the Sony Ericsson C902 handset.

Visitors can download a 'spy' application to their phone that includes a fingerprint scanner and X-ray viewer and takes a series of surveillance photos.

The campaign is to be supported by a viral push from seeding specialist Unruly Media and an in-store push in flagship O2 stores.

"From our point of view, Bond is the hottest film property on the planet, so we've been working on this push for around 14 months," said Davies. "Digital can offer the full Bond experience and allows us to bring it to life, which is something you can't do with other media."

Important statement

INTERNET STATEMENT
Originally uploaded by altemark

Love this!

Blogger's relief

Just because I can't enough of doing digital pr and promotion for other brands, here's another one! I just received my Berocca blogger's relief pack! And actually I've never had Berocca before, but it's a good time given I've just had a bit of food poisoning over the weekend it's probably a good time for an extra vitamin and minerals intake (That aside, it tastes just like any other orange flavoured vitamin and minerals effervescent tablets).

Nice idea from Berocca to get some digital pr. At first I thought going under the idea that all bloggers are stressed out was a bit easy, but without going as far as stressed out, all the bloggers I know are defninitely busy people and the box is subtitled "Tailored vitamins and essential minerals for hectic lifestyles". Sounds appropriate to me, or close.



In the pack I get a load of fabulous items I've dreamed of having for a long time but never dared buying (Because they're useless perhaps... ;o) such a Dead Fred pen holder, USB panic button, etc...

Anyway, it's a nice idea all in all, so good effort!

Blogology

I was at the London bloggers meetup yesterday evening and it was a brilliantly organised event, I think fun was had by all! It was sponsored by Smirnoff and we were invited to the Diageo company bar, and they have a very nice bar (Thinking about it, well, yes you would expect them to have a nice bar... But hey , I don't take things for granted ;o)

The PR agency Splendid organised it (with Andy, thanks!) in the context of their promotion for Smirnoff and a particular drink, the Moscow Mule - which is essentially vodka, ginger ale, a pinch of ginger and a squeeze of lime. Quite nice, even though I'm not a big fan of ginger in drinks.

I think the best part was that they had a sort of fact sheet about each one of us and our blogs and the Diageo professional mixologists (bartenders in normal speak) prepared a special cocktail for each of us based on our blogs (and on the base for the moscow mule - so, vodka and ginger). They were really great and I think they had fun doing it too. Really nice touch!

Neil just posted about interacting with online communities, and here is a good example of how to do it well, in my opinion at least. And seeing the great feedback on the meetup page, lots of others agree - and most of these people also are professional bloggers, work in marketing, PR, social media, etc...

By the way, we also had lots of food served, so goo in the spirit of drink responsibly! I would have loved to say that it went absolutely berserk crazy with drunken and wasted bloggers dancing on the tables that had to be thrown out of the premises but it wasn't the case - all very civilised lounge like cocktail night. Actually talking about it, that happened at Twestival last week - a Swiss twitterer was thrown out of the bar after having thrown up in the bar (I met him outside while he was recovering).

Joke aside, iris has Brown-Forman as a client (Jack Daniel's among other brands) and I kept thinking they should really be taking some more risks in the digital space because Diageo is seriously winning points here! I guess here is an opportunity for me to raise some points ;o).

Apart from the PR part, it was brilliant to meet more London bloggers, always a pleasure to hear about different people's interests, good conversations! Some cool pics on Lolly's Flickr stream, including my personalised cocktail and me.

To finish we all had a goody bag with a bottle of vodka, so I'm going to be able to organise a little cocktail night - and I also need to have some more people taste my special rums - particularly the pistachio, almond and honey one which has been macerating for 3 months now!

Internet Memes on Dipity

Adam just told me of this, I'd not seen it before. It's absolutely brilliant! A chronology of internet memes on Dipity, from the beginning of the internet and the moment the term 'meme' was coined in 1976 to today. Pretty cool interface as well, just zoom in and out from the top of the page. Enjoy!

Ice Cream Weekly Digest

It's been a pretty busy week so there are a few things I can compile in a post.

I was at Twestival on Thursday evening (Thanks to Lolly for helping me get a last minute place ;o), I'm only a pretty recent Twitter user so there was a lot of cool people to meet and had a lot of fun! The bar was absolutely packed when I arrived so I also learned that it was better to go early to get a few free drinks, and also to avoid walking out for a cigarette break right before the raffle prize draw... That Nintendo Wii could have been mine, we'll never know....

We also had a live performance of the Twitter Song by @ihatemornings (I admit I only heard the song for the first time right before the event...)

I had to leave relatively early because I had a morning meeting with Google at their offices the day, which was pretty cool. I know everything about Youtube and its advertising/partnerships/branded stuff pricing and systems, which is essentially what we wanted to know about. Also talked about Google Gadgets and the fairly recent ad network they're developing.


Apart from that, I was quite happy I showed the Google peeps the Wario Wii Shake Youtube full page takeover everyone is talking about (Which is awesome by the way, check it if you haven't seen it! Now over 2m views in just over a week) and they hadn't seen it before! Big silence upon me asking about how much it would cost to do something like that again... Nice meeting anyway, and they have a really nice roof terrace.

In the afternoon, we had the second iteration of iris Digital's creative gathering where one person on the team has the run of the boardroom for a presentation while the rest of us sip some beer and enjoy. Matt told us about Lomo and Lomography, they are a Russian camera brand with a very active group of enthusiasts. It was pretty cool. Check Lomokev's Flickr stream for some beautiful lomographies. You may notice Lomographers have a lot of fun with cross processing their pics, among other things. I booked myself in for a talk end of October, though don't know what it will be about yet.

Image Courtesy

And apart from that I'm looking for a new flat and walked around a lot yesterday, I saw a really nice place in Rotherhithe - I may end up there, it's a really nice area and the flat was good as well... We'll see!